I-Colgate Beef Lasagna. Yonke imifanekiso ngoncedo lweMyuziyam yokungaphumeleliEzinye izinto zisenokuvakala njengecebo elilungileyo ekuqaleni — kodwa ke ngokukhawuleza, azenzi njalo. Umzekelo, aCoca-Colaethanda iPepsi, okanye aIfoto © Harley DavidsonIsiqholo ukongeza isixa esifanelekileyo sevumba lebhayisekile. Kuthekani ngombuso wobuso wombane? Nabani na? Masijongane nayo,ezinye izimvo khange zilunge kwasekuqaleni.
Inkqubo ye- IMyuziyam yokungaphumeleli , evulwe eHelsingborg, eSweden ekuqaleni kwale nyanga, ayizizo zonke ezi zinto akunjalo izimvo. Endaweni yoko, i-quirky Museum ifuna ukuba ujonge ezo zibizwa ngokuba 'zi-epic ziyasilela' kwaye ufunde kuzo. Sonke siyazi ukuba kuphela kukuziqhelanisa nokwenza ugqibelele, ngaphandle kwamabali empumelelo amahle kunye nokusasazwa mihla le. Ngawo kanye la mabali athi uGqirha uSamuel West, umphandi wobuchule kwiSebe lezeNzululwazi kwiYunivesithi yaseLund kunye nomlondolozi weziko lolondolozo lwembali, wayegula kukuva xa wayeqala ukuqokelela izinto ezingazange zenze ukuba zibe kuludwe lwembali & apos; Eyona nto intle yokuyila. Emva kwayo yonke loo nto, uninzi lweeprojekthi ezintsha ziyasilela, kwaye kukufunda kubo kuphela abanokuthi bayile ukusilela kwabo kube yimpumelelo.
Umgcini uGqirha uSamuel West enxibe imaski yobuso yombane ehlaziyiweyo. Ifoto: USophie Lindberg
Ikhava yemanuwali yomnini. Ifoto: USophie Lindberg
Iphedi yomyalezo we-Apple, iNewton. Ifoto: Sofie Lindberg
Ngokuthintela umboniso, uGqr West ufuna ukuba iindwendwe zibone ukusilela njengenxalenye ebalulekileyo yentsha endaweni yehlazo. Endaweni yokwamkela ukusilela kunye nokufunda kuyo, uthi, iinkampani ezininzi zenza ngathi khange yenzeke.
I-Colgate, umzekelo, kubonakala ngathi ayikhumbuli kuzo zonke ii-1980s zakusihlwa ezibandayo. Ukunyaniseka, i-Colgate kunye ne-apos; i-lasagna enomkhenkce kusenokwenzeka ukuba ayivakali inomdla ngakumbi kubathengi kwiminyaka engama-30 eyadlulayo kunokuba ibinjalo namhlanje. Kodwa ukutsha kuyasilela ngezizathu ezahlukeneyo, nokuba kuyilo olungelulo okanye intengiso ebhuqwabhuqa. I-Nokia & apos; s N-Gage, umnqamlezo phakathi kwefowuni kunye nekhonsoli yomdlalo wevidiyo ephethwe ngesandla, ibinokuba sisandulela se-smartphone yanamhlanje, kodwa uyilo lwayo olumilise taco aluzange lusike mthengi, kangangoko I-BiC ayinayo & apos; ayinayo umnwe wayo kwi-pulse kunye neepeni zazo ezenzelwe abafazi kuphela.
Harley Davidson Isiqholo. Ifoto: Sofie Lindberg
Nangona kunjalo, ezinye izimvo ezingaphumelelanga zenze indlela yotshintsho lwenene, njenge-Apple Newton encinci. Umsebenzi wayo wokubhala ngokubhala ngesandla wawuyi-flop, kodwa ngokungathandabuzekiyo wakhokelela ngqo ekuyilweni kwe-iPod kunye ne-iPhone, izixhobo ezibini ezitshintshe unaphakade indlela esithetha ngayo namhlanje. INtshona icacisa Abenzi ukuba kukusilela okunje ukubonelela ngamabali esinokufunda kakhulu kuwo. Sibuze ukuba mhlawumbi ezinye zeemveliso ezingaphumelelanga kungenzeka ukuba beziphambi kwexesha labo, apho i-West yaphendula yathi, 'bacinga gwenxa ukuthengisa okanye ukusebenziseka kwemveliso yabo ngelo xesha.' Uqhubeka esithi, 'Ukuba phambili kwexesha lakho kukusilela ukuba awufundi kulo kwaye uqhubeke nokuphuhlisa imveliso.'
Iziko lolondolozo lwembali laseNtshona linenjongo ecacileyo yokufundisa abantu kunye neenkampani ukuba zikwamkele ukusilela kwabo njengabaqhubi bezinto ezintsha kwaye ke, babe selubala ngazo. Iinkampani kufuneka zigqithise ngokwazo. Abaphathi beBrand kufuneka bapholise kancinci. Ukusilela kulungisa iinkampani kunye neempawu. Asigwebi abantu (kunye neebrendi) zokusilela, kodwa siyakucaphukela xa bengazifanelanga iimpazamo zabo.
Kuyahlaziya kwaye kuyabona ukuba ayizizo zonke izimvo eziqaqambileyo eziphumeleleyo zaduma ngonaphakade. Nokuba incinci uvuyo olubi ziya kuvunyelwa, kubaluleke ngakumbi ukuzibona ekukhanyeni kokusilela kwethu kwaye sifunde ukuziguqula zibe yimpumelelo. Inqaku eliye laqala umdlalo webhodi kaTrump (evakalisa ngokuchwayitileyo 'I & apos; m back and you & apos; re fired!') Isenokucetyiswa kakuhle ukuba ithathele ingqalelo.
Trump the Game. Ifoto: Sofie Lindberg
IZiko loLondolozo lweMbali lokungaphumeleli livule umhla we-7 kweyeSilimela eHelsingborg, eSweden, kwaye liza kubamba uthotho lomnyhadala wokungcamla okungaginyisi mathe, iikhonsathi zomculo ongaphumelelanga, kunye 'neentetho zokubonisana.'
Imyuziyam iya kubamba imiboniso ye-pop-up kwisiXeko saseNew York, kunye naseArt Basel eMiami kamva kulo nyaka. Fumana ulwazi ngakumbi malunga nomboniso, Apha .
Idibeneyo:
Phonononga iMyuziyam engabonakaliyo kwinyani eyongeziweyo
Umboniso kaJim Henson uza kwisiXeko esikufutshane nawe-ukuba uyayixhasa ngemali
Ihlabathi kunye ne-apos; eyokuqala kaGqr Seuss Museum ibhiyozela ukuDalwa kwabo bonke oBuntu oBathandayo