Ngasekhohlo: Ted Farnsworth, ifoto nguCraig Barritt / Getty Izithombe ze-MoviePass. Ngasekunene: Ifoto ngu-AP Photo / Darron CummingsI-MoviePass yimeko yokufunda indlela ukuphazamiseka kwetekhnoloji kusebenza ngayo, zombini kuba kuyacaca ukuba inkampani ngokwayo ilahlekelwa yimali ngesandla kwaye ngenxa yokuba isivumelwano ekunikezelayo kulungile kakhulu akunakukunceda kodwa ujonge ukubamba. Itikiti lomdlalo bhanyabhanya libiza ndawoni phakathi kwe- $ 10 kunye ne- $ 15 kwaye i-MoviePass ibonelela ngeephakeji zenyanga zokubhaliselwa ze- $ 9.95 ezivumela abasebenzisi ukuba babone ukuya kwimovie enye ngosuku. Isebenza njani esihogweni?
Impendulo enye kukuba isebenza ngokutshisa imali eninzi, kuba iMoviePass ihlawula iindawo zemidlalo yeqonga kubo bonke abasebenzisi betikiti abafumana usetyenziso, nangona ngamanye amaxesha ngexabiso lesaphulelo ngenxa yeedisma. (Umzekelo, a jongana neeNdawo zemiboniso bhanyabhanya inika abasebenzisi ukhetho olwandisiweyo njengokukhetha itikiti e-e kunye nokukhetha isihlalo, kwaye, ukugweba kumava am, ndikhetha ukubekwa kwintengiso yeqonga Izilwanyana zaseMelika , MoviePass’s foray yokuqala kwinyanga ephelileyo, iindaba zokuba le nkampani yayi Ukuchitha ngaphezulu kwe- $ 21 yezigidi ngenyanga Ngelixa une-43 yezigidi kuphela zeedola ezinkozo kunye neentlawulo kwidiphozithi kunye neeprosesa zabarhwebi zithumele isitokhwe sayo kwi indawo esezantsi engakhange iphinde ifumaneke . Nguwo ukulahlekelwa yimali eyaneleyo nokuba imarike yemasheya iye yagqithisa ukuthandabuza . Abanye bakwenzile oko Ucebise ukuba i-MoviePass isilele ukusilela ibonisa ukugqabhuka kwebhola yobuchwephesha.
Kodwa abantu abaphezulu kwinkampani banyanzelisa ukuba yonke into ilunge, akunjalo ngokwenene malunga ne- $ 9.95 ngenyanga evela kumbhalisi ngamnye. Endaweni yokuba, konke malunga inombolo yababhalisi, aka ingqokelela yedatha eyifumanayo ngokubhalisa ngakunye. Oko kuvumela i-MoviePass ukuba ithengise ulwazi ngestudiyo malunga neendlela, yenza uhlalutyo oluchazayo ukuba zeziphi iimovie eziza kwenza kakuhle, kwaye zityhale iimuvi kwisiseko sababhalisi. Nje ukuba i-MoviePass ifumane abasebenzisi aboneleyo, ithi, yonke loo nto iya kujika kwikona. (Ukujonga ukusebenza kwayo kwestokhwe mva, hayi uninzi lwabatyali mali luyavuma.)
Okwangoku, ezinye iinguqulelo zakutshanje kwi-app-kubandakanya abasebenzisi abasekho Ukuvunyelwa ukuba ubukele imovie efanayo ngaphezulu kwesihlandlo esinye-bayenzile ukuba ibe ngaphantsi kokufumana izithembiso kubabhalisi. Njengoko konke oku kwakuqhubeka, ndathetha noTed Farnsworth, i-CEO ye-Helios kunye ne-Matheson Analytics, inkampani yabazali be-MoviePass, malunga nempilo yemali yenkonzo, kutheni iithiyetha zithanda i-MoviePass, kwaye iyenza njani ngolwazi lwabasebenzisi.
MediaMente: Kwiinyanga ezimbalwa ezidlulileyo, bekukho into ekufuneka yenziwe emva kokuba [umphathi we-MoviePass] uMitch Lowe ethe iMoviePass ilandelela abathengi ngaphambi nasemva kokuba besiya kwindawo yemidlalo yeqonga. Leyo ibiyi wahamba ebuya umva emva kwexesha elithile, kodwa zeziphi izifundo ezifundiweyo?
UTed Farnsworth: Inye into, asikaze senze nto ngaphandle kwemigaqo-nkqubo okanye iinkqubo zento evunywe ngokucacileyo ngabantu. Kwaye ndiyamazi uMitch-xa wayesitsho, wayethetha ngokuhlekisa, kodwa kucacile ukuba abantu abayithathi ngoluhlobo.
Into esiyenzayo kukufumana abantu. Ukungalandeli, kodwa ukufumana. Ukuba ujonga imovie ekhaya ukuze ubone ukuba yeyiphi yeqonga ofuna ukuya kuyo, kuya kufuneka sibone ukuba yeyiphi eyona theatre ikufutshane apho ukhoyo. Xa ufika kwindawo yemidlalo yeqonga kwaye ungene, kuya kufuneka sazi ukuba leliphi itikiti esiza kulithenga ngenxa yeqonga. Yiloo nto athetha ngayo.
Isifundo esifundwe kukuba idatha ibe sisihloko esishushu kwihlabathi lanamhlanje, ngeFacebook nayo yonke into eyenzekayo. Kwaye asiyithengisi idatha yethu nakubani na, kwaye ungacwangcisi ukuyithengisa nakubani na. Kodwa ikubonisa ngokwenene ukuba ubuthathaka njani kwisifundo.
Ke ngoku are Wenza ngedatha?
Zisuse apho-igama lakho, ulwazi lwekhadi lakho letyala, asiyidingi loo nto. Into esifuna ukuyazi kukuba yeyiphi imikhwa yakho yokubukela, kwaye emva koko sinokukunika amava angcono avela kwi-MoviePass ngokucebisa iimuvi onokuthi uzithande. Into esingafuni ukuyenza kukungena kwindawo apho sityhala enye yeemovie zethu, kwaye awunamdla kuyo yonke into ehlekisayo, asifuni kukukhathaza ngayo. [Idatha] isinika imikhwa yababukeli ngaphezulu kwayo nayiphi na into, ebaluleke kakhulu, siyacinga, ngentengiso kwizitudiyo.
Ngaba yimodeli apho uthi, Olu luhlobo lwabantu luyazithanda ezi bhanyabhanya?
Isebenza ngakumbi njenge-Facebook okanye imodeli yentengiso kaGoogle. Siyazi ukuba uyayithanda imovie ethile. Izitudiyo zeza kuthi, nantsi isileyiti sethu seenyanga ezintandathu ezizayo, ezi ziimovie zethu ziyaphuma. Ewe, siyazi ukuba imovie iya kwenza kakuhle, kwaye imovie yesibini izakulunga, kodwa mhlawumbi ayizizo iimuvi ezintathu okanye ezine. Singakuvavanya ngaphakathi, kwaye ke izitudiyo ziya kuthi, Kwezi zintandathu, nazi ezintathu esifuna ukukubandakanya nentengiso, ukutyhala abantu ukuba baye kumdlalo bhanyabhanya.
Elinye lamava angaqhelekanga endiwafumeneyo ndisebenzisa i-MoviePass kukuba uxabiso lwam ngemovie, nokuba ndiyayithanda okanye andiyithandi, ilunge ngakumbi wakube uthabathe indleko zetikiti kwi-equation.
Kufana ne-inshurensi ye-MoviePass, okanye nantoni na ofuna ukuyibiza. Unamathuba amaninzi okulinganisa i-movie ongaphambani ngayo: Ewe, bekulungile. Kodwa ukuba uhlawula i $ 12 ngayo, uthi, Lo mboniso bhanya-bhanya awuyongxaki. Kwaye awuzukuxelela mntu ngayo. Unokuthatha okwahlukileyo xa imali ingaphumi epokothweni. Ngokuqinisekileyo ujonge kwimiboniso bhanyabhanya ngokukhanya okuhlukileyo ngokupheleleyo, ke ndicinga ukuba lithuba elikhulu kuthi elo. Singenza eyethu inguqulelo yeetamati ezibolileyo okanye enye into.
Zifumana ntoni iithiyetha kwimodeli ye-MoviePass?
Inye ufumana ukusetyenziswa kabini. Umntu oqhelekileyo eMelika uya kwiimuvi ezine ngonyaka. Sijonge ukubenza ukuba baye kwiimuvi ezisibhozo ngonyaka. Kwiithiyetha zemidlalo bhanyabhanya, ezona mida zazo ziphambili zikwimvumelwano, kwaye uyazi ukuba abaphathi beMoviePass bachitha kabini kwimvume. Ukuba ucinga ngako, kuyinto eqhelekileyo. Ungena kumdlalo bhanyabhanya, kwaye akukho mali iphuma epokothweni yakho, ke uziva ngathi uneerandi ezimbalwa, ke uzakufumana iipopcorn kunye neCoke. Leyo, kum, yeyona nzuzo inkulu yeqonga
Ufumana nabantu abaninzi ezihlalweni. Senza kakuhle ekuvulekeni kweempela bhanyabhanya kohlahlo-lwabiwo mali oluncinci, kodwa sikwenza kakuhle kwiveki yesibini, kwiveki yesithathu, xa iifilimu zihlala zishiya Inika umsila ngakumbi kumdlalo bhanyabhanya ngokwawo, ke isebenza kakuhle kwinkampani yemveliso nakwimidlalo yeqonga.
'Xa umntu engena aze aphazamise into oyenzayo, awazi ukuba ujike kweliphi icala, kwaye siza kuye sisigidi ngeyure.'
Zisebenza njani ezi theatre? Ngaba iithiyetha zitshixelwe kwisivumelwano ixesha elithile?
Izivumelwano zinokubakho naphi na ukusuka kuvavanyo lonyaka ukuya kwiminyaka emihlanu. Indawo yemidlalo yeqonga inika isaphulelo. Ingahamba naphi na ukusuka kwipesenti ezili-15 ukuya kuma-25 kwitikiti. Baza kusinika izaphulelo, kodwa siya kuthi sityhale abantu kwindawo yemidlalo yeqonga, sibanike ngakumbi ukugcwala, kuba liqabane leqonga.
Ezinye iithiyetha ziye zamelana nentsebenziswano ne-MoviePass. Ngoba?
Thatha i-AMC. Ukususela ngomhla wokuqala, i-AMC yaphuma ngendlela engalunganga: Akukho MoviePass, siza kumangalela i-MoviePass, zonke ezi zoyikiso. Kwaye emva koko baqonda ukuba abanakusinqanda ekubeni size, kuba yayiyikhadi letyala. Kwaye sibahlawula iipesenti ezili-100 zetikiti.
Ndifuna ukungena kwimodeli yeshishini. Ukusuka ngasemva kwezibalo ze-napkin, kubonakala ngathi kukho imali eninzi ephuma kunokungena.
Ndingathi ikhona imali eyoneleyo ephuma ngaphandle kokungena. Engahlukanga kwiSpotify ehamba nge $ 4 billion [ ilahlekile i-1.5 yezigidigidi zeedola ngo-2017 ] -Okuba sihamba ngaloo nto-okanye i-Uber, okanye omnye umntu onguvulindlela kwisithuba. Ndiyazi ukuba siza kudlula kumakhulu ezigidi zeedola. Asizange sicinge ngokwahlukileyo. Into yam iphela kukuba ufumana icala lokurhuma ukuze uphule, okanye ilahleko encinci, ngelixa usenza imali kwezinye iindawo, kwicala lentengiso lalo. Xa sasiphuma wonke umntu wayecinga ukuba konke malunga nenkonzo yobulungu, yiyo kuphela kwendlela esiza kwenza ngayo imali. Asikaze siyilungise ngokwenyani loo nto, kuba besingafuni, ukuba kungenxa yokuba besifuna ukuba nomgaqo weenqwelo-moya apho singakha khona nezigidi zababhalisi kungekho mntu uza esithubeni, ngaphandle kokunika iimfihlo zethu zorhwebo.
Kodwa sasisoloko sisazi ukusukela kusuku lokuqala ukuba siza kuthenga ezethu iimuvi, sivelise ezethu iimuvi. Singaqinisekisa ngeofisi yebhokisi. Kule movie, siyazi ukuba siza kuthenga amatikiti ayi- $ 3 yezigidi, iitikiti ezixabisa i-5 yezigidi zeedola. Sinombono omkhulu, ngakumbi ngoku, ukuba sizokuthenga malini kwiofisi yebhokisi. Iphantse yaba sisiqinisekiso sokuthengwa. Ichaphazela njani ezinye izinto xa unesiqwenga somdlalo bhanyabhanya onje Izilwanyana zaseMelika -Enye esisandula ukuyisungula-siyazi ukuba xa sibatyhala ababhalisile kule movie, izakuqhuba enye ingeniso. Ke, isivumelwano sethu ne-HBO okanye iNetflix, okanye iNkulumbuso yeAmazon, okanye amalungelo aphesheya, okanye intengiselwano efana neApple, nokuba yeyantoni na kuloo bhanyabhanya, ngoku senza imali ngalo mboniso bhanyabhanya kuba ngowayo. Siphethe isiqwenga sayo. Zonke ezinye iingeniso ezincedisayo, senza imali ngazo.
Ndiyazi ukuba ndibone imeyile enye malunga Izilwanyana zaseMelika ngoluhlu lwe-MoviePass. Ngaba leyo yindlela oqhuba ngayo abantu bangena kwimidlalo yeqonga ukuze bayibone?
Senza i-imeyile, senza amaphulo, sityhala izaziso, izinto ezinjalo. Isebenze kakhulu kuthi. Kakhulu. Jonga, Izilwanyana zaseMelika ndine Ukuvula okungcono kwiscreen esine-Orchard , kwaye licandelo lakwaSony. Yinto efana ne- $ 35,000 yescreen, nto leyo iyamangalisa.
Ngaba ucinga ukuba i-MoviePass iya kwindawo apho ababhalisile kuphela abaya kukwazi ukubona imovie ethile oyifumeneyo?
Ewe. Ngokuqinisekileyo. Ngokuqinisekileyo siyayibona loo nto, hayi ngoku, kodwa ezantsi kwendlela esenza izinto ezizodwa ngemidlalo yeqonga, emva koko uye ngqo kwiNetflix okanye kwiAmazon emva koko.
Ngaba unayo indawo yokuqhekeza ubhaliso apho uya kuba mnyama?
Ihlala intle kakhulu ababhalisile abazizigidi ezi-5. Ngelo xesha xa sinemali-entle. Besisoloko sisithi sizakubetha ukuphela kwalo nyaka, kwaye ndiyakholelwa ukuba sizakubetha phambi kokuphela kwalo nyaka.
Ungandixelela ukuba uphi ngoku?
Sibeka isibhengezo ngoMvulo okanye ngoLwesibini ukunika uhlaziyo.
Umhlobo wam akayithenganga i-MoviePass kuba abalindelanga ukuba uza kuba kulo nyaka uzayo. Zeziphi iziqinisekiso onazo kubathengi abanokubakho?
Ekuphela kwento endinokuyithetha kubo kukuba senza i $ 9.95 ngenyanga, kwaye ukuba uya kwimovie enye, kukuvezwa kwakho? Akukho nto. Ukuba asikho malunga nenyanga ezayo, awuhlawuli nto.
Sizithembile kakhulu apho sikhona, andinaxhala lanto. Icala lemali lelona lincinci lamaxhala ethu. Yinkonzo yabathengi, ukukhula, indlela yokuphatha ukukhula, ukhetho, njengokuzisa isicwangciso seendwendwe, isicwangciso sosapho, ezo zinto.
Ndiyazi ukuba ixabiso le- $ 9.95 litshintshile. Ngaba iya kuzinza?
Ndicinga ukuba ilungile apho ikhoyo ngoku. Ukuba ujonga emva kwimbali yethu, asikaze sinyuke ngexabiso kulo lonke uvavanyo lwethu. Asikaze siye kwi- $ 12.95, $ 14.95. Siye kwi $ 6.95. Sinezizathu ezahlukeneyo zoko, nokuba ngaba sifuna ukuqhuba inani elithile lababhalisi, kuba emva koko unabantu abaninzi abaya kwimiboniso bhanyabhanya.
Ngaba ndiya kuze ndifumane i-popcorn yasimahla nge-MoviePass yam?
Nge $ 9.95, ufuna ipopcorn yasimahla? Siza kukunika ipapa, simahla ibhiya, ikofu yasimahla, kwaye imuvi yasimahla.
Ukugqibelela. Kuthengisiwe.
Uyakwazo oko? Ngokuqinisekileyo. Siza. Ukukunika umbono, yithi uza kubona enye yeemovie zethu, yithi Izilwanyana zaseMelika , yeyona ndawo ifanelekileyo ukuba sikunike ipopcorn yasimahla okanye iCoke yasimahla. Sijonge kuzo zonke ezo zinto ngalo lonke ixesha. Nangaliphi na ixesha umthengi anokuzuza ngalo, ndicinga ukuba kukuphumelela kwe-MoviePass.
Olu dliwanondlebe luye lwahlelwa lwaza lwalungiselelwa ukucaciselwa.
Bhalisela iincwadana zethuukufumana okona kulungileyo kwe-MediaMente kusiwa kwibhokisi yakho engenayo yonke imihla.
Landela uRick Paulas Twitter .