Oko Kuthethwa Yibhegi Yakho Yotheza Ngawe

Kule veki iphela, uDominic Cummings ebekhona ufotwe kungena iDowning Street nengxowa endala yeVoti yekhefu. Eli licwecwe elicace gca nelinganyibilikiyo lezopolitiko, ayifuni kucaciswa, kodwa nantsi into esiya kuyo: UMnu Cummings uvile ngetshathi yebhegi yokuqala ye-MediaMente yaseburhulumenteni kwaye ufuna ukuthengisa kwakhe ngeLeverver ukufumana indawo kuyo.

Uxolo, Dom, kodwa incinci kakhulu, ilibele kakhulu. Lonke eli hlotyana simi kwiikona zezitrato, kwizikhululo zikaloliwe, ngaphandle kwemimango ye-astroturf ukuya kuthi ga kwingono zethu kwi-lidos zikawonke-wonke, ukuhlanganisa iibhegi zabaphethe abantu baseBritane. Kwaye ngoku, okokuqala ngqa: i-MediaMente ephezulu ye-10 yeThati yeTshathi yeNgxowa, itshathi kuphela esekwe kwiingxowa eniziphetheyo.

I-apos ibe yiminyaka okoko iVenkile yokuGqibela ye-Apparel ivaliwe e-UK, kodwa ngandlela thile ayizange ihambe. Mhlawumbi kungenxa yokuba sidibanise uninzi lwabo kwiDubstep Iminyaka ngoku bahlala ngasemva kuzo zonke iikhabhathi zethu, bexakeke ngathi yinkosi ye-beige rat, elungele ukukhutshwa xa ufuna ukuzisa itupperware ye brownies ukuya itheko lesidlo sangokuhlwa, okanye ngobuqhetseba ubuyisele i-T-shirt yobusuku obunye kunye ne-apos phambi kwamaqabane akho.

Uhlobo lokuthanda indlela iMbuyekezo yeMercury isabizwa ngayo nangona unxibelelwano lweMercury luyekile ukubakho ngo-1999, ke iAmerican Apparel tote iyakudlula kuthi sonke, kude kube zizukulwana ezizayo zicinga ukuba uluhlu lwendawo yokugcina yindawo nje yezikhululo zeenqwelo moya ezinee-lounges ze-Oneworld.

Ngokungafaniyo neengxowa ezininzi ezikolu luhlu, ii-APC kunye neeapos zetvasvas azikho simahla okanye azibizi. Okwangoku 'kwintengiso' kwindawo yabo yi- € 154, yehla isuka kwi-220 euros, eyimali ephambeneyo yokuchitha kwingxowa ye-canvas, nokuba wena & apos; sis poso e-sexy enokukwazi ukuwisa isithathu sayo inyanga kunye neapos zokurenta kwiNgxowa yozuko yoBomi.

Okulusizi kukuba, sesona sizathu sokuba le bhegi ilunge: ikhupha uhlobo 'ngokuqinisekileyo, ndizise i-Fortnum kunye neMason ipikniki kule, kodwa nam & ampos; ndinxibe nje utata wam kunye neapos's natty endala yeReebok sweatshirt' vibe ukuba abantu abazizityebi balungile, ngelixa abanye bethu bechitha isixa semali esilinganayo kwilokhwe entle okanye ihempe entle kwaye ngandlela thile bayilawula.

Into endiyithethayo yile: yonke inkqubo yeklasi inokuchazwa yile bhegi yetote.

Wenza i-masters eBristol kodwa wayeka kwiiveki ezimbini ngaphambi komhla wokugqibela we-thesis emva kokufumana umsebenzi njenge-A & R encinci kwi-Island Records (utata wayehlala esela noDarcus ezantsi kwi-White Horse). Ityikitye iqabane lakhe kunye neapos; s acrostic-psytrance projekthi, kodwa ngokungathandekiyo ayizange isuse, ke ngoku isebenza kwinkampani yemisitho eququzelela amatheko ehlobo kwiifemu zobuchwephesha zaseOld Street.

Kude kube kutshanje, iiSainbury kunye neeapos bezinezona zinezona zine zikhulu ze-BFLs, kodwa yaba yinto ekufuneka ibenayo ngoMeyi xa kwavela ukuba uRihanna wayenenye ekhayeni lakhe eLondon. Kungekudala emva koko kwafika incwadi Ilebheli yakho: iSainsbury kunye neApos; Studio yoyilo , ityhila ukuba ivenkile enkulu yayiyiBauhaus yoyilo lweleyibhile eyenzelwe yona ngeminyaka yoo-1960: iipakethi zeCorn Flakes zazinokuxhoma eHayward. Baye ngoku baphosa ezinye iibhegi ezintsha ezinikela imbeko kweli xesha limangalisayo, okuthetha ukuba iSainbury kunye neapos zipholile ngokusemthethweni kune-APC.

Wayenomsebenzi opholileyo kwiminyaka engamashumi amabini kodwa wathoba kancinci waya kwindima yokuqhwalela kwimixholo enophawu lwentengiso kwaye emva koko wenza intengiso (nangona esaxelela abahlobo bakhe ukuba usebenza 'kwimidiya'). Ngoku, oyena mthengi wakhe mkhulu yiToilet Duck, kwaye uchitha iintsuku zakhe kwiminxeba yokwenza imveliso emva kokuthetha izinto ezinje, 'Siyifuna ngenene xa izakubetha isitya.' Indoda evakalisa idada yeza emtshatweni wayo. Uzama ukulungisa le nyani imfiliba ngokuphinda-phinda iziqinisekiso zakhe ze-indie, efunda lonke uphononongo lwePitchfork kwaye ephinda eyona migca ilungileyo kumaqabane akhe ngokungathi banazo iingcinga zakhe zantlandlolo.

Inkampani eyaziwayo yeebhegi ENew Yorker Uye waphumelela kakhulu kangangokuba ngoku bavelisa imagazini yeveki nganye ezaliswe ziintatheli zophando, uphononongo lokutyela kunye nezincoko ezihlekisayo. Le ngxowa ihlala iyiflegi yayo kunye nemveliso ethandwa kakhulu, nto leyo iyamangalisa kuba ayisiyonto ilungileyo, andibi kunjalo? I-logo nje ngaphakathi kwelogo.

Ukuba kukho nantoni na, bayathandwa kakhulu eLondon kunokuba kunjalo kwidolophu yabo, besasaza ulwazi olomeleleyo ngemicimbi yangoku kunye ne-vibe ebandakanyekayo eluntwini, ngaphandle kwengozi yokubonisa ukuthembeka kulo naluphi na upapasho lwaseBritane okanye iqela lezopolitiko elinokuthi licaphukise Abahlobo abaneziyobisi ezingcono kwaye abaya kumatheko amnandi.

Eyona njongo iphambili yale tote kukuhambisa abantu ongabaziyo ukuba ufunda iincwadi, oko kuthetha ukuba ihlala isisitrato kuwo wonke umntu ovela kummies omncinci ephethe iimpahla zabo ze-gyrotonics ekhayeni ukuya kubafundi abathatha ingqokelela yeefoto zabo zine ukusuka kwindawo yokushicilela ukuya kwindawo yokupapasha.

Nangona kunjalo, ikwakhona nexhoba lempumelelo yayo. Ngendlela efanayo iSunny Delight iye yathandwa kancinci xa bevumela abathengi bakhethe phakathi kweFlorida neCalifornia flavour, ngoku kukho izinto ezininzi, iindlela zombala kunye nobungakanani obukhoyo, ke akusavakali ngathi kukho i iconic Daunt tote. Uhlaza oluhlaza kwibhotile kusekho iklasikhi, kodwa ingwevu kukungaboni.

Mandivume apha ukuba andikaze ndifunde amabali kaJeeves kunye neWooster. Ngelixa I & apos; andinabhongo ngaloo nto, ubuncinci yinto endifana ngayo nabantu abadibana nokuthenga kwabo kunye nokuzenzisa kwabo kubuncwane kwelinye lala maxabiso.

Ngokuqinisekileyo into malunga nokufundwa kakuhle kukuba uvuyo lwayo luza ngokukhawuleza. Njengokuba iqabane lakho likubonisa ukuba mangaphi amanyathelo owahambayo kwaye ungathi, 'Ndonwabise, thina sigqume umhlaba ongaphezulu kukaPhileas Fogg kuloliwe okhawulezayo ophuma eYokohama!' Okanye ujonge kwakhona Iindaba zobusuku Utata wakho noBoris babiza uCorbyn ngesoyikiso kukhuseleko lwesizwe, kwaye uthi into enje, 'Yile nto kanye le yayithetha uLevitsky Zifa njani iiDemokhrasi : xa kukho ukungaphumeleli kokunyamezelana, kukho ukusilela kwenkqubo yonke. ' Kwaye ujonge kuwe kwaye u & apos; s… ngaba ikratshi?

Kodwa ukuphatha into ephethe ibhegi encinci enencwadi endala ekruqulayo wena & apos; mhlawumbi ujonge kuphela umdlalo wempahla yesinxibo we-gauche, ngokunyanisekileyo unokuthi ubethe nje isikhonkwane ebunzini lakho esifundeka ngoluhlobo 'Andikaze ndibukele itshaneli 5'.

Ngokuqinisekileyo inkampani eye yazama ukwenza inkolo ngaphandle kwedesika inebhegi abafundi bayo abanokuyiphatha ngokuzingca ngokuzingca ngentshiseko yabo kwiCraft Beer ngolwesiHlanu.

Ukuba awuzange ube ngaphakathi kwe-WeWork, kunzima & ukuyichaza indlela eyiyo ihlelo. Ngokusisiseko inkampani yokurhweba, kodwa inika iiseshoni zokucamngca, kombucha kuyilo, iihange zodonga ezikhuthazayo kunye noluhlu lokudlalayo lwe-indie ukuze umamele iklabhu ezimbini zeCinema Cinema ngelixa usenza intsasa yakho yakusasa.

Le bhegi ye tote ilingana nokurenta iflethi kwaye emva koko uhambahamba unxibe ikepusi ye baseball. Kananjalo, 'Yenza into Oyithandayo' isenokuvakala njengomyalezo oxhobisayo, kodwa yona yenye yeendlela zokuthi 'Yenza Umsebenzi Ubomi Bakho'.

Ibali lithi, ngenye imini, i I-LRB Ivenkile yeencwadi ityelelwe ngabafazi abancinci abambalwa abavela eMzantsi Korea abafuna ukuthenga itote. Abasebenzi bacinga ukuba iyahlekisa kwaye bazibuza ukuba ingaba le magazini ifundwe kakuhle eSeoul. Emva koko kuye kwavela abanye abambalwa, emva koko baqala ukufumana iifowuni zokuthenga amakhulukhulu, kwaye okoko bekukho abantu abasoloko bezama ukufumana into eyeyona iyeyona nto iphambili kwifashoni.

Inkqubo ye- I-LRB tote yinyani ekhutshelweyo yabo bonke abanye abakolu luhlu. Ukuthandwa kwayo kusekwe kubantu ababonisa ubukrelekrele ukuba bafunda imagazini ephezulu yokubhala ekunzima ukuyifunda. Ngaba ukhe wazama? Ndiyathetha, ndiyayiqonda & iiapos; ngenxa yeengcinga ezinzulu, kodwa ngaba zingababulala ukuze zenziwe ziskenke ngokulula, endaweni yamagama angama-4,000 afakwe kwiphepha elinye elingenayo imifanekiso okanye iintloko? Inkqubo ye- I-LRB Kunzima kakhulu ukuyifunda, iyenza Umxhuzulane & apos; s Umnyama ibonakala njenge Hop kwiPop .

Kungenxa yoko le nto kusothusa ukuba le ngxowa ukuphakama kwe-chic encinci. Oko kwathethi, ungasibona nesizathu sokuba ibe yi-tote daddy: imibala engqindilili, ifonti ethandekayo, ijongeka yomelele ngokwaneleyo ukuba ingaphatha iipakethe ezine ze-gins kwitoti, kunye ne-hoodie ukuba kuyabanda ngokuhlwa.

Ke ukuvuyisana noPhononongo lweeNcwadi lwaseLondon, nguwe ophumeleleyo! Sijonge phambili kwintetho yakho yokwamkela, ngokungathandabuzekiyo iprintwe ngaphezulu kwamaphepha asixhenxe kwisicatshulwa se-6pt kwinkupho yakho elandelayo.

@samwolfson

Eli nqaku livele kwasekuqaleni kwi-MediaMente UK.