'Iinwele zam beziphuma zingumququ': Ngaphakathi kokuSebenza koBuhlehla obuBuhle

UMadison Hoover, umqeqeshi oneminyaka engama-24 ubudala kunye nomqeqeshi womzimba ohlala eAtlanta, akayikhumbuli ncam apho aqala khona ukuva malunga noMsebenzi weemveliso zokhathalelo lweenwele zikaBeauty. Ucinga ukuba ibikwenye yee-podcast ezinxulumene neBachelor awayehlala emamela kuzo. Nokuba wenza ntoni, wayenethemba xa wayegqiba ukuzama uphawu nge-Okthobha ye-2020. Ndandijonge nje ishampu efanelekileyo yokuthambisa kunye nesixhobo sokupholisa kwaye ndibone abachaphazeli bekhuthaza umsebenzi woBuhle malunga neminyaka emine okanye emihlanu edlulileyo, uxelele. MediaMente. Ngelishwa, wathi inyanga okanye ke wayisebenzisa ishampu yayilolona lukhulu lweentsuku zeenwele ebomini bakhe. Umsebenzi wekhonkco eliphambili likaBuhle kukuba kukhathalelo lweenwele olwenziwe ngokwezifiso, kwaye abathengi bajolise kulwakhiwo oluthile ngokuxhomekeke kwiimfuno zabo. Ndathi ndifuna [iimveliso zam] ukuthambisa, ukunika ivolumu, kunye nemeko, utshilo. Ndemka ekubeni neenwele ezintle ndaya entlokweni yam nge-oyile emangalisayo, kodwa ke ezinye iinwele zam ziyawa kwaye zomile kwaye zibukeke. Andikwazi ukuyixubha. Yayiphuma njengengca.

I-Hoover yenye yeqaqobana labasetyhini kunye namantombazana abasebenzisa imithombo yeendaba zentlalo-iTikTok ngakumbi-ukuvakalisa izikhalazo zakhe malunga noMsebenzi woBuhle. Izikhalazo zakhe zibonakala zingena ngaphakathi kwimicimbi abathengi abathi banayo ngelixa besebenzisa umsebenzi weemveliso zobuhle: Abasetyhini bhanyabhanya ngokwabo batsala iinwele zabo, bakhanyise isikhumba sabo ukuveza ukubonakala kokubhitya, okanye bajike ikhamera ibe ziinwele ekuhlambeni. imigangatho okanye ibuyisiwe kwiibrashi zeenwele emva kokudibana okukodwa. Ezona zithandwa kakhulu kwezi zithuba, zisuka kumsebenzisi @honestlyjustkara, zifumene ngaphezulu kwe-3.9 yezigidi zokujonga kunye phantse ne-800,000 yokuthandwa nge-hashtag #lawsuit eqhotyoshelweyo. (IVice ayinakufikelela @honestlyjustkara ukunika izimvo.)

Umsebenzi woBuhle, nangona kunjalo, uxelele i-MediaMente ukuba sele bezama ukulungisa ezi zinto zixhalabisayo. Ndiyathemba ukuba, ngaphandle kokuthetha ukuba ukulimala kweenwele yeyona nto yokugqibela sifuna ukuba umthengi abe namava kwaye siwathatha ngokungathí sina la mabango, uLorna Sommerville, oyintloko wentengiso kunye negosa lamava kubathengi, uxelele iVice. Sizamile ukufikelela [@honestlyjustkara] ngokuthe ngqo ngeendlela ngeendlela zokufunda ngakumbi ngamava akhe kunye nemveliso ethile ayisebenzisayo. Sikwabelane ngedilesi ye-imeyile kumajelo ethu oluntu kuye nabani na ongafuna ukunxibelelana nathi kwaye wafumana iimpendulo ezingaphantsi kwe-10.

Okwangoku, uSommerville uthe Umsebenzi woBuhle ukulungele ukuqhubeka nokuvavanywa kwemveliso ukuphendula isikhalo. Nangona olu hlobo lomsitho lunqabile kakhulu kuthi, sinenkqubo esikuyo yokugcina iisampulu kuyo yonke imveliso esiyenzayo, ukuze kuthi xa kunokubakho inkxalabo efana nale sinokubuyela umva siyokuphanda, utshilo. . Besikulangazelela ukunxibelelana nomqali wokuqala kunye nabaphawuli abalandelayo ukuze sifunde ngakumbi ngamava abo-hayi nje ekusebenzeni kunye ukuyilungisa, kodwa nokufumana ulwazi esiludingayo (umzekelo # umzekelo) ukuze sikwazi ukuphanda iimveliso ezisetyenzisiweyo.

Ukufumanisa ukuba zeziphi iimveliso abazakuzifumana, abathengi abayalela ukuSebenza kwiwebhusayithi yoBuhle bathatha imibuzo emifutshane, apho bachaza uhlobo lweenwele zabo kwaye bakhethe iinjongo zeenwele abafuna iimveliso zabo zesiko ukuba zijongane nazo, njengokukhusela i-thermal, anti-frizz, okanye ioyile. ulawulo. Emva koko kuza izinto ezimnandi: ukukhetha ishampu kunye nombala we-conditioner kwinani le-pastel hues ezimenyezelayo ezibonakala zenzelwe ukuthunyelwa kwimidiya yoluntu; ukukhetha ivumba elinjengel (o) vender okanye yonke (wena) calyptus; kunye nokwenza ukuba iibhotile zibe zezakho zibhalwe isitayile esifunda umsebenzi [wegama lakho apha]. Iibhotile zininzi-kodwa, ngethamsanqa, azikho nkulu kakhulu ukuba zingabanjwa ngelixa ngobuqili zibonisa i-manicure kwi-Instagram. Umsebenzi woBuhle nawo thinta i-60-plus-free-free + 100% ye-vegan yokukhetha izithako ezinokubakho, kuxhomekeke kulungelelwaniso lomthengi .

I-intanethi ayisiyiyo kuphela indawo yokuthenga umsebenzi wempahla yoBuhle-iimveliso zayo zikwakhona kwizitena nodaka Iindawo ekujoliswe kuzo ukusukela ekuqaleni kuka-2021. Abathengi abathenga uMsebenzi wabo weemveliso zoBuhle kwiThagethi bavuzwa ngexabiso eliphantsi inqaku, kodwa bayaphulukana nolunye ukhetho olusulungekileyo ngokwezifiso. Kukho ngaphezulu kwe-87 yezigidi zezigidi zeedola ezinokubakho ezifumanekayo kubathengi uku-odola ngokuthe ngqo kwiwebhusayithi yethu- nganye yenziwe ngokusekwe kwiziphumo zemibuzo abayithathayo ngohlobo lweenwele zabo, ukwakheka kweenwele, inqanaba lokufuma kwentloko, kunye neenjongo zeenwele, utshilo uSommerville uxelele iVice. Kumashalofu eThagethi, sinikezela ngemveliso ehlengahlengisiweyo ngakumbi eyenzelwe iintlobo ezahlukeneyo zeenwele kunye neenjongo; Ngelixa ukhetho lwemveliso lilinganiselwe, imigangatho yethu iyafana.

Endaweni yokuhamba ngononophelo lwe-bespoke ngobuhle beenwele, bakhetha i-shampoo kunye ne-conditioner base ngokodidi lweenwele kwaye bathenge ii-ampoules ze-booster ukujongana neenkxalabo ezithile zeenwele-inkqubo esabonelela nge-1000s yezinto ezinokwenzeka ngokwe Iwebhusayithi ekujoliswe kuyo . Ithagethi ibhekise kwi-MediaMente ebuyela kwi-Function of Beauty ekuphenduleni isicelo sokufaka izimvo ngeli nqaku.

UMadison Taylor, 22, uthe wayechulumancile kukubona ukuSebenza kweemveliso zobuhle kwiishelufa zeThagethi, ngakumbi emva kokuba ethathe ikhweshine yeenwele ezikwi-Intanethi kwiinyanga ezimbalwa ezidlulileyo kodwa akakwazanga ukuthethelela ixabiso lentengo yemveliso njengomfundi wasekholejini owaphukileyo. Usebenzise i-Function of Beauty shampoo kunye ne-conditioner malunga neenyanga ezimbini, ukusukela phakathi ku-Februwari kude kube ekuqaleni kuka-Epreli 2021, ehlamba iinwele rhoqo ngeentsuku ezimbalwa. Ngeli xesha, wathi waqala waqaphela amabala e-bald entlokweni yakhe kwaye wahlangabezana notshintsho olugqithisileyo kwinwele yakhe. Waye waqala nokusebenzisa iRogaine ukulwa nokulahleka kweenwele. Ndizamile ii-shampoo ezininzi ebomini bam, kwaye andikaze ndibone into enjalo, uTaylor uxelele iVice. Kwanasemva kokuba uhlambe iinwele zam, azikaze zive ukuba zimbi. Bendihlala ndikwazi ukubeka iinwele zam kwi-ponytail. Emva kokusebenzisa ishampu, yaphantse yangathi andisenanwele — yayingathi akukho nto esandleni sam xa ndiza kuyibamba. Ekugqibeleni, wazicheba zonke iinwele ngenxa yomonakalo.

Kwiphepha layo le-Instagram, elinabalandeli abangama-831,000 njengalo mbhalo, Umsebenzi woBuhle ugcina iifoto ezivela kwiiakhawunti ezincinci, imifanekiso eqingqiweyo ngobuchule okanye iiselfie ezikhazimlayo ezivela kubafazi abonwabileyo ngezinto zabo zesiko. Kodwa inkampani ikwabonakala ngathi inenkqubo enamandla yokuqhubela phambili eyenziwe ngabafazi abanamanani abalandelayo kumakhulu amawaka kumaqonga awahlukeneyo. Bona: Abaphembeleli be-Instagram ababonelela ngeekhowudi zesaphulelo kwizithuba zabo #ad; ukubekwa kwecherry kwiividiyo zeYouTube ezinje Le ukusuka kwimpembelelo yokomelela komzimba uLinda Sun okanye ezi iividiyo ezixhasiweyo ukusuka kwi-vlogger eyandisiweyo uEmma Chamberlain; kunye neekhowudi zezaphulelo ezinikezelwa kubaphulaphuli malunga nokuba amantombazana ebenama-sleazeballs nawo podcast Mbize ngokuba nguTata wakhe .

Iwebhusayithi yenkampani ichukumisa ngaphezulu kwama-68,000 ukuphononongwa kweenkwenkwezi ezintlanu kwiimveliso zayo; U-Hoover uthe ngexesha lesixhenxe okanye lesibhozo awajonga ngalo, akafumananga nto ngaphandle kothando loMsebenzi woNonophelo lweenwele ze-Intanethi. Ukuba ubunokuya kwindawo ekuthengiswa kuyo amayeza, kwaye ufumane iimveliso ezinesidima, ungagqiba uchithe imali engange- $ 40 okanye i- $ 45. Umsebenzi woBuhle, iimveliso zabo zifana ne- $ 60 kwisiqhuma seshampoo kunye nesilungisi- ayibizi mali ininzi, intle kakhulu apho ngamaxabiso, utshilo. Ndijonge kuyo a okuninzi ngaphambi kokuthenga, kwaye andifumananga uphononongo olunye olubi malunga nayo.

UTaylor uthe ubuninzi beempembelelo ezincomela ukuSebenza kweemveliso zoBuhle ngokuqinisekileyo zinefuthe ekukhetheni kwakhe ukuba azizame kwaye wenze ukuba isiphelo sibe sisicaphukisa ngakumbi, ngakumbi [ngokunikwa] indlela ekunzima ngayo kunye neapos kubantu abakwiminyaka yam, abantu abangena kakhulu Uluntu oluhle lubukele zonke ezi vidiyo ze-YouTube-luchaphazela abantu abanyanisekileyo, abakhathalele ngokwenene ukuba iinwele zabo zibukeka njani.

UKUYA izinto ezahlukeneyo kunye nemicimbi yezempilo kunokubangela ukulahleka kweenwele: ubudala, ukungalingani kwehomoni, usulelo lwentloko, imisebenzi yedayi ayilunganga, iinwele ezenza uxinzelelo, uxinzelelo lokoqobo, ukunqongophala kwezondlo ngenxa yokutya okungalunganga, i-alopecia, ukhwekhwe, isifo se-thyroid-uluhlu lude, olwenza ukuxilongwa apha ngokukodwa kunzima. U-Hoover no-Taylor, nangona kunjalo, bahlala beqinisekile ukuba uMsebenzi wezoBuhle ngoyena nobangela kumatyala abo, ngakumbi kuba bobabini baxelele i-MediaMente ukuba bayakuqaphela ukubuyela kweenwele kunye nokuphilisa emva kokuyeka ukusebenzisa kwabo iimveliso. UTaylor uye wayeka nokusetyenziswa kwakhe eRogaine emva kokuba eyekile uMsebenzi woBuhle kwinto yakhe yesiqhelo. Andikaze ndisebenzise naluphi na uhlobo lobushushu okanye nantoni na, kwaye & I-apos bendisebenzisa iimaski zeenwele mihla le ukuzama ukukhupha ubume obufana ne-hay, utshilo.

Imithombo yeendaba zentlalo ejikeleze uMsebenzi woBuhle yenza kuphela iimveliso ezithandwayo zokukhathalela iinwele ukubamba ubushushu ngezityholo zokonakalisa izitshixo zabasebenzisi. Kwi-2016, imeko yokucoceka kweWen Beauty yaba sisihloko ityala lesenzo seklasi kunye nophando lwe-FDA ngaphezulu komonakalo otyholwayo kubangele iinwele zabathengi. Eyokuqala ikhokelele kwi- Ukuhlawula i-26 yezigidi zeedola ngo-Okthobha wonyaka, apho abathengi abachaphazeleka banokufumana ukuya kuthi ga kwi-20,000 yeedola umntu. (Nokuba i-Wen Hair Care okanye umhambisi wayo uGuthy-Renker akavumanga ukwenza okungalunganga kwaye uWen uthe sele beqalisile ulingo lweklinikhi ukubonisa ukhuseleko kunye nokusebenza. Amabango nangona kunjalo, ukhathalelo lweenwele lwe-Wen luhlala luvunyiwe yi-FDA.)

Ngomhla kaFebruwari 2020, i-MediaMente yabika ngokubuyela umva ngokuchasene ne-DevaCurl xa abachaphazeli beqhekeza isikhundla kwaye baxela ukonakala kweenwele zabo kunye ne-scalps ngenxa yokusebenzisa iimveliso zikaDevaCurl. Ukuphendula, uphawu lwathembisa ukuqhuba uvavanyo olongezelelekileyo kwiimveliso zalo, songeza ukuba asicingi ukuba kutheni abanye abantu besithi imiceli mngeni ngee curls zabo kwiimveliso zethu. Ngo-Epreli 2020, i INew York Times ixelwe ukuba i-DevaCurl ine-10 esalindele isenzo samatyala ngokuchasene nomonakalo ngenxa yokusebenzisa iimveliso zawo. Ngokwamaxwebhu akutshanje enkundla, ukumangalelwa kusaqhubeka, kodwa inkampani iyaqhubeka ukuba abonelanga ubungqina obuxhasa amabango entengiso engeyonyani okanye umonakalo owenzekileyo ekusebenziseni iimveliso zokhathalelo lweenwele.

Ngokungafaniyo nezi ntengiso, uMsebenzi woBuhle awukabandakanyeki nakweziphi na iinkqubo zomthetho ezinxulumene nezikhalazo zabathengi malunga neemveliso zazo. Ngapha koko, ngokwiphepha layo leTikTok, inkampani ijonge ngenene ukudibana nomsebenzisi weTikTok @honestlyjustkara othumele iklip eneyona nto inesihloko, eposa lo myalezo ulandelayo kwisondlo sayo :

ISommerville icinezele ukuba ukuza kuthi ga ngoku, zingaphantsi kwe-0,1 yepesenti yazo zonke izinto eziThengisiweyo ezenziwe nezakhokelela kwizikhalazo zolu hlobo, zithetha ngqo kwinkampani. Kwelakhe icala, uTaylor uthe wafaka isikhalazo kwi-FDA ngo-Epreli 8, kwaye wafikelela kwithagethi endaweni yoko. Ude wangenisa ulwazi lakhe kwi-Intanethi ku-ClassAction.org ukuze athathe inxaxheba kwityala elinokubakho. Ndiva ngathi kukho abantu abaninzi kakhulu ngoku abachaphazelekayo yile nto inokuba apha, utshilo. Kodwa, andikaziva kwakhona. Okwangoku, ebenxibe iiwigi esidlangalaleni ngelixa elinde iinwele zakhe ukuba zikhule zibuyele ngaphakathi.

Landela uKatie Way Twitter .