Ifoto ngoncedo lukaClaire Ma / Indawo yokubhaka iOracle IOracle Bakery esekwe eChicago incedise ukujika i-chubby, ikhathuni-njengamaqabaza aqanduselwa kwi-intanethi. IBrooklyn, eMelikaKwiinyanga zokuqala zobhubhane, ababhaki kwimithombo yeendaba zentlalo bathabatheka sisonka samasele, utyekelo olwalubandakanya ukudala isonka esimile okweamphibi. Phantse unyaka kubomi bendyikitya yokufa, kwaye uninzi lwendlela yokutya edlulayo kamva, iikeyiki zesele zithathe imithombo yeendaba zentlalo: uninzi lwazo lubonisa i-chubby, amasele ebusycream amasele aphezu kwamaqebengwana anemibala kunye nalawo aphefumlelweyo.
Umahluko wamaqebengwana amasele ithandwa kwi-Instagram , nakwi-TikTok, i-hashtag #frogcake ine-6.6 yezigidi zokujonga njengalo mbhalo, nge Uninzi lweentsholongwane zentsholongwane zenziwe kwinyanga ephelileyo. Oku kuthandwa ngesiquphe kuye kwamothusa umpheki-bhaki waseChicago uClaire Ma, noyilo lwakhe njenge Indawo yokubhaka iOracle , kubonakala ngathi uninzi lwababhaki be- # frogcake balinganisa.
I-Oracle Bakery frog cake / Ifoto ngoncedo lukaClaire Ma
UMa uthumele ikhekhe lakhe lesele lokuqala ngo-Okthobha Ikhekhe eliluhlaza okwesibhakabhaka kunye nexoxo elonwabileyo, elinezihlathi eliphethe intyatyambo phakathi kwehlathi lokuncuma kwamakhowa. Nangona wayeyithanda uyilo oluntsonkothileyo lweerococo ngabahombisi abanjengaye ULily Vanilli Bakery kwaye ngokufutshane wanika amaqebengwana e-jelly itrayi, uMa wehla kwisitayile sakhe sangoku sezilwanyana ngokuyinxenye ngenxa yokulula kwayo. '[Amasele] aluhlobo olukhangeleka ngathi lunkenenkene, ngoko ke ndiziva ngathi abantu bayakwazi ukuzihambelana nalo nto, utshilo uMa, othanda isele meme kunye neakhawunti yobuhle. 'Kodwa ke ngokunyanisekileyo, esinye isizathu sokuba ndiqale amasele kukuba [bona] kulula kakhulu ukubabha — xa ucinga ngobume besele, yibhloka lokwenza icing ngamehlo amabini ngaphezulu.' Ezi zoyilo zikwabiza engqondweni i-retro, umsebenzi wekhathuni wabadali abafana @lungelokhi kwaye @Ndiyavuya ukubona .
Olu phawu lophindaphindayo ngokuqinisekileyo luncede amasele aqandayo ukuba aphume. Emva kwekhekhe lakhe lesele 'Abahlobo Ngonaphakade' ngoNovemba , UMa waqala ukuqaphela ukungena 'kwee-fancakes,' imifanekiso apho abantu babeza kuyithumela kuye okanye bayifake kuye. 'Andizange ndizimisele ukwenza ikeyiki yentsholongwane okanye yokuthambisa ekuqaleni-andifuni ukuba ibonwe njenge gimmick Ukunyaniseka, utshilo. Iyathandeka, iyinto entsha. Abantu babonakala benxibelelana nala masele. ' Ngoku, abadali bahlekisa ngeekeyiki zeOracle Bakery bacinga amasele abo ngeendlela ezininzi: bodwa kwaye babambe intliziyo; zide kancinci kwaye zibuza ngenkwenkwezi; Njengebini enxibe iiovaroli okanye ehleli ngaphezulu kweemvula; njalo njalo, njengabalandeli bekhekhe lesele bazama ukwenza ukuba ifomathi ilingane namava abo okuhombisa.
U-Baker Janaya Felder wafumanisa ukuba iphepha lakhe lokuPhonononga i-Instagram 'laligqityiwe ziikeyiki zesele' ekuqaleni kwalo nyaka, kwaye watsalwa ngokukodwa kwinguqulelo Ngokubhaka ibhlogger kunye nencwadi yokupheka uAmy Ho ka Ukuphefumlelwa kweNkqutyana . Ngokusebenzisa i-Ho & apos; caption, UFelder wafunda ukuba iikeyiki zesele zazinkulu kwiTikTok, kwaye wafumana iOracle Bakery kunye neeapos; uyilo. 'Andizange ndibone iikeyiki ezininzi ezithandekayo kwaye ndawuthanda ngoko nangoko umsebenzi wakhe, utshilo u-Felder, othe phithi ngabantwana kubantwana babalinganiswa beencwadi kunye neFrog kunye neToad ezenze ukuba amasele abonakale ngakumbi. Wazama isandla sakhe kwikhekhe lesele njengenxalenye yonyaka omtsha kunye nesisombululo ukuzama iindlela ezintsha, kwaye yenye yeekeyiki azithandayo, ukuza kuthi ga ngoku.
Iikeyiki zeOracle Bakery zikhuthaze abalandeli ngaphandle kwehlabathi lokutya. Amagcisa kwi-Instagram uphinde wenza uyilo lwe-Ma & apos; ngeendlela ezahlukeneyo. 'Kukho nje into eyonwabileyo kwaye elungileyo malunga naloo mhlobo wamasele omabalabala ekuxelela ukuba konke kulungile,' utshilo umzobi uLaura Coppolaro, osandula ukwabelana ipisi isekwe kwikhekhe leOracle Bakery. Kule veki nje, kuthunyelwe isepha Soap Sud Buds isele ikeyiki-ephefumlelwe yimivalo yesepha . Amaphepha amakhulu amasele afana nawo @iamfanlalisa ziye zajika iiikeyiki zikaMa meme : ujikeleze ikeyiki enye, ifundeka ngoluhlobo, 'Intle pls ingaba yiyo le? Isenokuba sithi. '
Amasele ebekwi-'intanethi yegolide, 'ngaphakathi kunye neapos Palmer Haasch ubhale ngoJuni kunyaka ophelileyo. Azikho izilwanyana ezinqabileyo kuba azikho mhle kuhlobo lwentshontsho lekati. Kwaye bayathandeka kwi-oddball, uhlobo lwendlela engathandekiyo, utshilo uMa. 'Yile nto & apos endiyithandayo ngabo.' Ukuya eHaasch, le nzala ikhulayo incede amasele agqithe umbutho kaPepe iFrog kwaye abe ziimpawu ezintle endaweni yoko, ngakumbi phakathi kokukhula kwehambakwaye goblincore ubuhle. Ubume obunjalo bucacile ekusetyenzisweni komfanekiso wekhekhe lesele ngu @mollyskattberg ; & Apos; ikhona kwimeme ebonisa ukuba Ukujonga amasele kunokunceda ukufikelela kumaxesha anzima , kunye nomnye oludwelise uthotho lweziqinisekiso ezizezakho .
Ihlabathi lesele online (' iselesi ') Igcwele iiches ezikhethekileyo nangakumbi, kunye neekeyiki ezinesele-ezo ezingafaniyo neOracle Bakery kunye neeyilo zeapos-kudala ziyinto enomdla. Ngo-Novemba ngo-2018, abazali ababini base-Australia yaya kwintsholongwane emva kokuba becele ikeyiki ngesele elikhulu eliluhlaza kwaye bafumana ikhekhe eliluhlaza elinombhobho ngobuso 'obunosizi' kunye nenombolo yesithathu. (Ngo-2020, i-frog egxile kwi-Instagram umdali @iqosweb wajika lo uyilo kumacici ohlelo olunomda Iakhawunti eyaziwayo yekhekhe @iamfanlalisa kwabelwane ' unyaka wamakhekhe obuso enesele unyaka wokukhumbula unyaka omnye ngasekupheleni kukaDisemba. Umlondolozi wehlabathi oddities uGastro Obscura iye yaqaqambisa iikeyiki zamasele ezenzelwe umntu ngamnye ezithandwayo e-Australia ukusukela ngo-1922.
I-wave yangoku yamaqebelengwane exoxo yi-niche ngaphakathi kwe-niche ngaphakathi kwe-niche. Ngokunjalo, ilizwe lekhekhe kwi-Intanethi liyakhula kwaye liya lisanda ngokwakha iindlela zalo ezincinci. Ubomi besifo ngokukodwa buvuselele ukwanda kweeprojekthi ezincinci, ezijolise kwikhekhe, izitayile ezintsha, kunye neeakhawunti ezikhethekileyo ze-Instagram.
Ngelixa i-Instagram ikakhulu iqale ukuziva ngakumbi nangakumbi njengendawo yentengiso, ezi ntsingiselo zincinci kunye namaxesha ezihlangana-xa umhlaba wekhekhe ungqubana nelizwe lamasele, umzekelo-zizikhumbuzo zokuba umphefumlo weendaba zosasazo usenako ukudibanisa , nkqu nakwezona zinto zincinci. Kumajelo osasazo asezantsi, yindawo yokuchaza eyona nto sinomdla kuyo (Amasele! Amaqebengwana! Nokuba yeyiphi na into oyithandayo!), Fumana amanye ama-weirdos akwi-Intanethi, kwaye nize kunye-kwihlabathi liphela-kule mizuzu inqabileyo, intle.
Landela uBetina Makalintal on Twitter .